STETSON Cologne for Men

featuring Matthew McConaughey

 

The objective for Stetson was to revitalize the classic American "cowboy" cologne, while staying true to the brand's heritage. Our concept was to create a modern and iconic brand image, which needed to be authentic and relevant. For this, we chose the perfect contemporary cowboy: Texas native, Matthew McConaughey. 

 

​Agency: SelectNY
​Photographer: Jean-Baptiste Mondino
​​​Director: Alejandro Gonzales Iñárritu
​Client: COTY, USA

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